When it comes to maintaining a site, everything boils down to the quality of your web page content. Even with all the cheap tricks and gimmicks being flouted about (eg online raffle, free downloads, virtual points, etc.), discerning denizens of the World Wide Web still favor websites that have the materials (articles, news alerts, discussions) where they can glean something new.
There is really no way of sugar-coating it. If you want quality web page content, then you really have to work at it. This would entail a lot of time and energy, not to mention boatloads of creativity and patience. For people who do not have all these four elements, they simply turn to other online companies to provide them the new articles they need. Some companies offer writing jobs. Others offer to extract contents from other existing sites and rewrite these for you. Others take the articles you provide and spin these as new materials. And then there are still other companies who will provide you software applications that will enable you to spin your own contents.
The bottom line here is that you need to spend a lot of money if you want other people to provide you the articles you need. Fortunately, you can still try the old-fashioned but very secure way of procuring quality content: you make one of your own. Not only is this the least expensive option, but you also control your output in terms of quality and relativity. But that does not mean that you spend each and every waking moment just grilling your creative prowess at the mill. Here are a few tricks you could use.
1. Always consider writing two articles at one go. One article would be strictly informative written in a very objective point of view. The other article can be more subjective. You can appeal either for or against the first article you have written. This is a classic case of hitting two birds with one stone. Not only are you providing a more well-rounded view of one topic, but you can also glean two separate articles from the endeavor as well. Also, such approach helps establish your credit among your regular patrons.
2. Write blurbs. You do not always have to write a lengthy piece. You can write short blurbs of about 2 to 5 sentences, giving out news alerts, or even tweets announcing what you are currently doing at the moment (that should still be relevant to the rest of your website's contents.) To make matters easier, you may want to subscribe to existing social networks that offer similar text entries and install the scripts on your web pages.
The greatest thing about installing blurb entries on your website is that it encourages your more regular patrons to regularly visit your pages repeatedly in one day. Naturally enough, this will help increase your website traffic.
3. Go through your earliest works and redo some of them. When it comes to the virtual world, the only thing you can really count on is the speedy change in terms of public opinion. One moment everyone is raving about pay-per-click technology, and next moment, everyone says the technology is now passe.
Simply updating some of your earliest thoughts would give you new material to write about. You can either stick up to your old ideas or make fun of the earliest line of thinking. In both cases, you have gotten enough web page content that you can spin for the next few weeks.